Silicon Valley, USA

 

Pekka Parnanen

Partner Consultant, ICT 

 

Lawrence is a seasoned e-commerce operator and marketer. He graduated in Business from Open University of Hong Kong.  

 

Lawrence’s extensive experiences cover all areas of the e-commerce business.  He developed and operated several successful B2C e-shops selling mainly FMCG and hobby products locally and internationally.

 

Lawrence’s hands on experiences include:

• Structure and manage the development of online and mobile shops by third party developers as well as use of generic shopping basket software

• Develop and implement search engine optimization (SEO) strategies

• Optimize web and mobile sites to enhance SEO and site operation

• Develop and implement online advertisement, digital and social marketing strategies locally and internationally, including search engine keywords, digital advertisement, social network (SNS) marketing, etc.

• Analyze digital and social media campaign performance and improve e-business return on investment (ROI), including user acquisitions, sales and revenues, etc.

• Coordinate with factories and logistic suppliers

• Collaborate with leading e-commerce platforms locally and internationally